"These days, it is hard to find a good, fresh, fish without chemicals, pollutants, etc. Along comes EcoFish at my local health food store and life is good again. I have tried the Calamari, salmon and most recently, the delectable white shrimp! Bravo! I may never buy fish anywhere else again. I had to write to you to tell you that you have one very happy customer. Keep up the good work."

Sincerely,
Roberta K.


CONTACT:
Henry Lovejoy, President
TEL: 603.430.0101
FAX: 603.430.9929
henry@ecofish.com
www.ecofish.com

FOR IMMEDIATE RELEASE

Huge Demand for EcoFish's New Natural Food Store Program

PORTSMOUTH, NH – December 26, 2000 – EcoFish is excited to announce the recent launch of its Natural Food Store Program, which has created unprecedented demand for its premium quality sustainably harvested seafood in the nation's top natural food stores!

EcoFish is a Portsmouth, NH based national wholesaler & retailer of ecologically friendly seafood. All species offered are screened and approved by the EcoFish Seafood Advisory Board, consisting of some of the world's leading marine scientists and conservationists. EcoFish has pledged to donate 25 percent of pre-tax profits to help support marine conservation, education and research efforts around the world. EcoFish's mission is built on the premise that "ultimately the force for change in marine conservation is the consumer."

EcoFish's Natural Food Store product line consists of Pacific Halibut from the Alaskan long-line fishery, Albacore Tuna from the U.S. west coast troll fishery and wild Coho Salmon from the Alaskan troll fishery. EcoFish seafood is beautifully portioned into 6 oz. fillets, individually vacuum packed and quick frozen, locking in peak freshness. Each portion is packaged in its own attractive eco-friendly window box, which is covered with information about the species, why it was selected, selection criteria and the EcoFish story.

Michael Sutton, an EcoFish Seafood Advisory Board member and director of the Packard Foundation's Sustainable Fisheries Program states: "EcoFish is on the cutting edge of both marine conservation and internet commerce. Experience suggests that laws and regulations alone won't save world fisheries. Responsible, progressive retailers like EcoFish can help by promoting seafood from well-managed fisheries. In this manner, by doing business with EcoFish, you're helping save the world's oceans."

In November EcoFish launched its extremely popular Restaurant Direct program targeting top chefs nationwide. Ann Cooper, an EcoFish Chef Advisor and an Overseer of the Chefs Collaborative 2000 states: "I truly believe that the quality of the seafood that EcoFish supplies is some of the best available in this country. Not only is the quality superb, but their beliefs, mores and integrity are aligned with mine and ones that support sustainable food for the future."

EcoFish has its corporate offices and distribution center in Portsmouth, NH. Restaurants, Natural Food Stores and Consumers can learn about and order EcoFish's premium quality sustainable seafood over the secure server on-line at www.ecofish.com, or call 603.430.0101.

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