"These days, it is hard to find a good, fresh, fish without chemicals, pollutants, etc. Along comes EcoFish at my local health food store and life is good again. I have tried the Calamari, salmon and most recently, the delectable white shrimp! Bravo! I may never buy fish anywhere else again. I had to write to you to tell you that you have one very happy customer. Keep up the good work."

Sincerely,
Roberta K.


CONTACT:
Henry Lovejoy, President
TEL: 603.430.0101
FAX: 603.430.9929
henry@ecofish.com
www.ecofish.com

FOR IMMEDIATE RELEASE

Leading Marine Scientists Join EcoFish's Seafood Advisory Board

STRAFFORD, NH — December 9, 1999Carl Safina, director of the National Audubon Society's Living Oceans Program; Michael Sutton, director of the Packard Foundation's Sustainable Fisheries Program and Greg Stone, director of the New England Aquarium's Conservation Department have joined EcoFish.com, Inc. as members of the new three person EcoFish Seafood Advisory Board.

"We are absolutely thrilled that such a prominent group of leading marine scientists have joined EcoFish. Their vast expertise and extensive experience in marine conservation will be a huge asset to EcoFish in selecting which species to feature on our web site," states Henry Lovejoy, president of EcoFish.com, Inc.

EcoFish is an internet based retailer of ecologically friendly seafood direct to consumers. EcoFish, recently launched this summer, has pledged to donate 25 percent of pre-tax profits to help support marine conservation, education and research efforts around the world. EcoFish firmly believes that "ultimately the force for change in marine conservation is the consumer."

Michael Sutton, director of the Packard Foundation's Sustainable Fisheries Program states: "EcoFish is on the cutting edge of both marine conservation and internet commerce. Experience suggests that laws and regulations alone won't save world fisheries. Responsible, progressive retailers like EcoFish can help by promoting seafood from well-managed fisheries. In this manner, by doing business with EcoFish, you're helping save the world's oceans."

The EcoFish Seafood Advisory Board's responsibilities include researching and selecting species and fisheries which meet strict ecological criteria, for EcoFish to offer on it's web site. This ensures that all species offered come from well-managed ecologically sound sources, which are universally considered to be fished in a sustainable manner, with minimal by-catch and habitat issues; or aquaculture-based operations with environmentally friendly harvest technologies.

Dr. Carl Safina, Director of the National Audubon Societies' Living Oceans Program in support of EcoFish's mission states: "Fisheries management is in many cases deadlocked by politics and industry lobbying, resulting in depleted fisheries. Consumers power is potentially enormous in moving fisheries toward better health, but before consumers can vote with their wallets they need to know how to find fish caught in more sustainable ways. EcoFish has pledged to seek and sell seafood from relatively healthy and well-managed fisheries and to support conservation efforts. This is encouraging news for consumers and for the fish. I hope it's the wave of the future."

Some featured species include: Dungeness Crab from the sustainably managed low by-catch trap fishery in Oregon , Pacific Halibut from the well-managed quota-based Alaskan long-line fishery, environmentally friendly farmed Blue Mussels from Prince Edward Island Canada, and cold water Lobster Tail from the well-managed quota-based low by-catch trap fishery of South Africa.

EcoFish operates a distribution center in Portsmouth, NH. Customers can order over the secure server on-line at www.ecofish.com or call EcoFish toll free at 1 (877) 214-FISH and request a product list by mail.

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