"My husband and I are making some deliberate changes in the foods we select for our table, and when I saw your product in my local natural foods store, decided to give it a try. I have a particular passion about the health of our oceans and am a firm believer that sustainable harvests are both ecologically and, in the long-term, economically the best choice. By the way, my husband doesn't particularly like fish, but when he tried yours tonight his comment was — 'I could eat this every night!'"

Thanks!
Robin M.


Sign Up!

Seafood Advisory Board

The EcoFish Seafood Advisory Board is comprised of some of the world's leading marine conservation scientists. Each Advisory Board member's organization is actively involved in assessing the environmental effects of fisheries and aquaculture. The Board members donate their time, vast knowledge and expertise assisting EcoFish in selecting among the world's most environmentally sustainable fisheries.

The Advisory Board is entirely independent of EcoFish and Board members are not compensated by EcoFish in any way. They contribute their time to help further our common goal of protecting our oceans by providing concerned consumers with sustainable seafood choices.

Seafood Advisory Board

Jennifer Dianto-Kemmerly
Matthew Elliott
Timothy Fitzgerald
Howard Johnson
George Leonard, Ph.D.

Seafood Advisory Board - Emeritus

Michael Sutton
Carl Safina

Jennifer Dianto-Kemmerly
Director of Seafood Watch Program
Monterey Bay Aquarium

Jennifer directs Monterey Bay Aquarium’s Seafood Watch program, engaging and empowering North American consumers and businesses to support environmentally responsible fisheries and aquaculture through purchasing decisions. Previously, Jennifer served as Program Manager for the Sustainable Fisheries Partnership to promote fishery and aquaculture improvement projects and build relationships between the seafood sector and NGOs. Jennifer also served as a Senior Conservation Associate for the New England Aquarium and worked for the American Oceans Campaign (Oceana) and Environmental Media Services.

Jennifer obtained a Master of Science in Environmental Sciences from Johns Hopkins University and a Bachelor of Science in Education from Florida State University.

back to top

Matthew Elliott
Conservation Director
Sea Change Management, LLC

Mr. Elliott is the Conservation Director of Sea Change Management, LLC and an Associate at the consulting firm California Environmental Associates. As the Conservation Director at Sea Change, Mr. Elliott seeks to make investments in progressive companies, such as EcoFish, that promote market access to seafood from environmentally-preferable sources. Prior to joining Sea Change Management, Mr. Elliott served as a senior research associate at Redefining Progress, a progressive think tank focused on sustainability. Additionally, he has worked and consulted for several groups active in ocean conservation issues including Natural Resources Defense Council, Seaweb, Monterey Bay Aquarium, Redefining Progress and the Pew Oceans Commission. In each of these roles, Mr. Elliott was responsible for forming recommendations on the environmental effects of different fishery and aquaculture practices.

Mr. Elliott holds a Bachelor of Arts in Environmental Science and Public Policy from Harvard University (summa cum laude) and a Master of Science with distinction in Environmental Change and Management from Oxford University.

back to top

Timothy Fitzgerald
Senior Policy Specialist,
Environmental Defense Fund's Oceans Program
Tim Fitzgerald is a Senior Policy Specialist with Environmental Defense Fund's Oceans Program, specializing in fisheries and aquaculture sustainability. There he manages EDF's sustainable seafood program, and researches the relative health risks and benefits of seafood consumption. Fitzgerald has worked with EDF's Corporate Innovation program to develop sustainable purchasing policies for major seafood buyers, and is currently a member of the National Policy team - advocating for more sustainable federal fisheries management policies.

Tim is a frequent speaker on conservation and human health issues concerning the U.S. seafood market, and has recently been featured on NPR's Fresh Air with Terry Gross, and in the New York Times. Tim is currently on the Atlantic States Marine Fisheries Commission Coastal Sharks Advisory Panel, and is a technical advisor to SeaWeb's KidSafe Seafood program. He earned a Masters of Science in Zoology from the University of Hawaii and a Bachelors of Science in Biology from Duke University. His graduate research focused on the behavioral ecology and sensory physiology of tropical sharks, making appearances on Discovery Channel's Shark Week and National Geographic Explorer.

back to top

Howard Johnson
Director of Global Programs,
Sustainable Fisheries Partnership
Howard M. Johnson is Director of Global Programs for the Sustainable Fisheries Partnership and has been with SFP since its founding in 2006. He has over 40 years experience in all facets of the seafood industry and as a consultant, has provided analysis on global seafood trends, planning, marketing and market research. His clients have included major U.S. government and international agencies, financial institutions, non-governmental organizations, leading seafood corporations and commodity marketing organizations. He is the former editor and publisher of The Annual Report on the United States Seafood Industry, an authoritative reference on seafood trends. Howard has also served on the Board of Directors of the National Fisheries Institute, Technical Advisory Board of the Marine Stewardship Council and the Conservation Committee of the Sea Change Investment Fund LLC. In 2010 he was named a “seafood champion” by the Seafood Choices Alliance and a Purpose Prize Fellow by Civic Ventures.

back to top

George Leonard, Ph.D.
Aquaculture Director
Ocean Conservancy

George Leonard is the Director of Aquaculture for Ocean Conservancy where his goal is to ensure that U.S. aquaculture develops under strong environmental standards. In particular, his work is currently focused on legislative activities surrounding the development of open ocean aquaculture in state and federal waters.

Prior to joining Ocean Conservancy, he was the Senior Science Manager for Monterey Bay Aquarium’s Seafood Watch program where he was responsible for overseeing the research and analysis of capture fisheries and aquaculture practices related to the development of sustainability recommendations for the public and businesses. These recommendations were presented in the form of regional, wallet-sized pocket guides for consumers as well as sourcing guidance for major seafood buyers.

George holds a Ph.D. in ecology and evolutionary biology from Brown University and a MS in Marine Science from Moss Landing Marine Laboratories. Before joining Seafood Watch in early 2002, he was the Program Manager for COMPASS (the Communication Partnership for Science and the Sea) where he helped communicate emerging marine conservation science to policymakers, NGOs and resource managers.

back to top



back to top

Michael Sutton
Vice President & Director
Center for the Future of the Oceans
The Monterey Bay Aquarium

Michael Sutton serves as Vice President of the Monterey Bay Aquarium and directs the Center for the Future of the Oceans. The mission of the Center is to inspire action for conservation of the oceans. The Center will work to achieve lasting marine conservation outcomes by empowering individuals and influencing policy, focusing on initiatives where the Aquarium can make a unique and valued contribution. Previously, Sutton headed the Marine Fisheries Program at the David & Lucile Packard Foundation in Los Altos, California, the largest private funder of ocean conservation efforts in North America. Earlier, Mr. Sutton founded and directed World Wildlife Fund’s Endangered Seas Campaign, a global effort to promote the conservation and sustainable use of marine fisheries.

In the United States, Mr. Sutton has served as a senior advisor to the Secretary of Commerce and the Secretary of State on marine fishery issues, sitting on two Federal Advisory Committees. He was a founding member of the national steering committees of both the Marine Fish Conservation Network and the Ocean Wildlife Campaign, the latter an international coalition working to conserve large pelagic fishes such as sharks, tuna, and swordfish. He has lectured at graduate seminars on marine conservation policy at Harvard, Yale, Columbia, Stanford, Tufts, George Washington University, and the University of Rhode Island.

Mr. Sutton joined WWF in 1990 to work on international wildlife policy issues. In 1992, he was appointed Vice President responsible for the U.S. Land & Wildlife Program. In 1995, he accepted a temporary assignment with WWF International to launch WWF's global Endangered Seas Campaign. In 1996, Mr. Sutton formed a business/environment partnership with Unilever, the world’s largest buyer of frozen fish. Together, WWF and Unilever co-founded the Marine Stewardship Council to harness market forces and consumer power in favor of sustainable fisheries.

Before joining the WWF staff, Mr. Sutton served as a special agent with the U.S. Fish and Wildlife Service and as a park ranger with the National Park Service in Yosemite, Yellowstone, Biscayne, and Virgin Islands National Parks and Death Valley National Monument. He received a bachelor’s degree in wildlife biology from Utah State University in 1978 and pursued graduate studies in marine biology at the University of Sydney, Australia. His research involved the behavioral ecology of coral reef fishes on the Great Barrier Reef. In 1992, he received a law degree in international and natural resources law from George Washington University's National Law Center in Washington, D.C.

back to top

Carl Safina
President
Blue Ocean Institute

Carl Safina grew up loving the ocean and its creatures. His childhood by the sea led him into scientific studies of seabirds and fish, and to his doctorate in Ecology from Rutgers University.

During his research and his recreational and part-time-commercial fishing, he noticed rapid declines in white marlin, sharks, tunas and other fishes, and sea turtles. It seemed to him as though a kind of last buffalo hunt was occurring in the sea. This motivated him to become a voice for the conservation and restoration of life in the oceans. Since then, Dr. Safina, born in 1955, has worked to put ocean fish conservation issues into the wildlife conservation mainstream. He has helped lead campaigns to ban high-seas driftnets, re-write and reform federal fisheries law in the U. S., use international agreements toward restoring depleted populations of tunas, sharks, and other fishes, and achieve passage of a United Nations global fisheries treaty. In 1990 he founded the Living Oceans Program at the National Audubon Society, where he served for a decade as vice president for ocean conservation.

He is now president of Blue Ocean Institute, which he co-founded in 2003. Blue Ocean Institute's main focus is using science, art, and literature to inspire a "sea ethic"—a closer relationship with the sea.

Safina is author of more than a hundred scientific and popular publications on ecology and oceans, including a new Foreword to Rachel Carson's The Sea Around Us. His first book, Song for the Blue Ocean, was chosen a New York Times Notable Book of the Year, a Los Angeles Times Best Nonfiction selection, and a Library Journal Best Science Book selection; it won him the Lannan Literary Award for nonfiction. He is also author of Eye of the Albatross, which won the John Burroughs Medal for nature writing and was chosen by the National Academies of Science, Engineering and Medicine as the year's best book for communicating science. Safina is also co-author of the Seafood Lover's Almanac.

He has been profiled in the New York Times and on Nightline, named among "100 Notable Conservationists of the 20th Century" by Audubon magazine, and featured on the Bill Moyers PBS special "Earth on Edge." He is a visiting fellow at Yale University and adjunct full professor at Long Island University and at SUNY at Stony Brook. Safina is an elected member of The Explorers Club, a recipient of the Pew Scholar's Award in Conservation and the Environment, a World Wildlife Fund Senior Fellow, and winner of a MacArthur Fellowship.

back to top